YouTube Red (Distribution)

We ended up going with YouTube Red for distributing In The Back of Beyond for multiple reasons. Typically short films have been distributed on YouTube for free, but Taylor and I really felt like that market is really saturated and overcrowded as many people are doing short films. For the most part, I left the task of finding the most suitable distributor to Taylor since I was doing the heavy lifting with the editing but she explained most of it to me.
Taylor's Distribution Research

 For distribution there are three different types: transactional (iTunes, etc.), subscription (Netflix, Hulu, etc.), and advertising (YouTube). She believed that YouTube Red was the best distributor for In The Back of Beyond because it is a new streaming service that is on a platform known by most people. The reason we ended up going with YouTube Red in the end is because it is a relatively new streaming service (released in 2015) which primarily only has mini series. We knew that introducing a short film to the service would create a disruption on the service, creating new attention due to the heavy dominance of mini series on YouTube Red. Since we ended up going with this distributor, we decided to follow conventions of a video that is released on the service by including the YouTube Original intro in the beginning of the short film:

YouTube Red Intro. (2016, June 23). Retrieved March 18, 2019, from https://youtu.be/0ACmc7SjmgU